Business Research and Administration Innovation (BRAIN) is a national, open access, peer-reviewed academic journal, which is published by Faculty of Social science and law , Universitas Negeri Makassar As a medium of interaction for academic community, practitioners and other related parties about their research results and new thoughts in the fields of  business, management and entrepreneurship, BRAIN publishes quarterly (April, August, and December). Therefore, BRAIN publishes high quality manuscripts, in form of empirical papers (priority).  So far, BRAIN has been indexed in Directory of Open Access Journal (DOAJ), Google Scholar, Science and Technology Index (Sinta) and Garba Rujukan Digital (GARUDA).