Business Research and Administration Innovation

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Vol. 2 No. 1 (2025): BRAIN - APRIL

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Business Research and Administration Innovation (BRAIN) is a national, open access, peer-reviewed academic journal, which is published by Faculty of Social science and law , Universitas Negeri Makassar As a medium of interaction for academic community, practitioners and other related parties about their research results and new thoughts in the fields of business, management and entrepreneurship, BRAIN publishes quarterly (April, August, and December). Therefore, BRAIN publishes high quality manuscripts, in form of empirical papers (priority). So far, BRAIN has been indexed in Directory of Open Access Journal (DOAJ), Google Scholar, Science and Technology Index (Sinta) and Garba Rujukan Digital (GARUDA).

Published: 2025-06-08

Articles

The Influence Of Brand Ambassadors on Purchasing Decisions in E-Commerce in Students Majoring in Administrative Science, Makassar State University

Aisyah Aulia Insani, Jamaluddin, Muh. Rizal S

01-12
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Marketing Strategy on Fish Cultivation Products As An Effort to Increase Community Income (Study at JL. Tamalabba Manggatiga Paccerakkang)

Nadila Aprilia, Risma Niswaty, Novayanti Sopia Rukmana

13-20
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The Influence of Education and Training Program on Employee Performance At PT. Julia Multimedia Nusantara Makassar

Kirei Febrianti, Aris Baharuddin, Nurhasni Muis

21-27
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4P Marketing Mix Strategy in Increasing Sales PT. Intan Pariwara Palopo

Riko Guritno, Herlina Sakawati, Andi Muhammad Rivai, Yusi Irensi Seppa

28-35
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The Effect of Tourism Facilities on the Level of Visitor Satisfaction at the Tourism Object of Bintang Galesong Beach Bathing, Takalar Regency

Iis Nur Awaliya, Muhammad Darwis, Didin Halim

36-43
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Business Research and Administration Innovation (BRAIN)

ISSN: 3064-1446 (Online)

Business Research and Aministration innovation is organized by BRAIN Publisher

E-mail: jbrain@unm.ac.id