The Effect Entrepreneurship Product Innovation on Business Performance in Industry Micro Food of Brown Sugar in Bonto Bahari District Bulukumba Regency
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Published:
Apr 22, 2024
Keywords:
Entrepreneurship,
Product Innovation,
Business Performance
Main Article Content
Abstract
This study aims to determine the effect of entrepreneurial product innovation on business performance in the brown sugar micro food industry in the district of Bonto Bahari, Bulukumba Regency. This study uses a quantitative approach to the type of descriptive research with a population of 30 respondents and the sample in this study as many as 30 respondents. Data collection techniques used through observation, questionnaires (questionnaire), and documentation. The data obtained from the research results were processed using data analysis and using the SPSS software application consisting of descriptive analysis techniques and inferential statistical analysis. The results of the research that can show that the indicators for each of the variables used are in the entrepreneurial product innovation variable showing that the indicators used in this study are in the good category. As for the indicators on the business performance variable, it shows in the very good category. Based on the results of the inferential analysis, it was obtained that the person correlation was 0.939, which means that there is a very strong relationship between the two variables. So it can be concluded that there is a significant influence between Entrepreneurial Product Innovation on Business Performance in the Brown Sugar Food Micro Industry in Bonto Bahari District, Bulukumba Regency.
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How to Cite
Sasmila, Muhammad Guntur, Aris Baharuddin, Aslinda, & Andi Cudai Nur. (2024). The Effect Entrepreneurship Product Innovation on Business Performance in Industry Micro Food of Brown Sugar in Bonto Bahari District Bulukumba Regency. Business Research and Administration Innovation, 1(1), 7–14. Retrieved from https://brainjournalpublisher.com/index.php/BRAIN/article/view/2
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References
Elviana Niken Kumalasari, Y. S. P. (2016). Analysis of the effect of product innovation and entrepreneurship on marketing strategies in building business performance (study of teak wood craftsmen in Blora).
Ferdinand T., A. (2011). Marketing Management: A Strategic Approach.
Hidayat. (2013). Making coconut sugar is done by traditional craftsmen on a small scale using simple tools.
Keller, K. and. (2014). Marketing Management (13th ed.). Erlangga.
Killa, M. F. (2014). Effect of Entrepreneurial Innovativeness Orientation, Product Innovation, and Value Co-Creation on Marketing Performance. Research in Marketing, 2 (3), 198–204.
Kotler, P. A. G. A. (2018). Principle Of Marketing (17th ed.). Pearson Education Limited.
Makmur, R. T. (2015). Innovation & Human Creativity In Administration And Management. Refika Aditama.
Rivai, V. and B. (2005). Performance Appraisal: The Right System To Assess Employee Performance And Improve Company Competitiveness. Rajagrafindo Persada.
Soegoto, E. S. (2009). Entrpreneurship: Becoming an Outstanding Businessman. Elex Media.
Sugiyono. (2012). Memahami Penelitian. Alfabeta.
Sugiyono. (2014). Administrative Research Methods Equipped with R&S Methods. Alphabet.
Suhardiyono. (2014). Red Coconut is to evaporate the water in the sap to a certain thickness, then the thick sap is molded using a mold.
Taufiqi, M. (2016). The Effect of Store Atmosphere on Unplanned Purchases and Female Consumer Satisfaction at Matahari Department Store Jember.
Yusuf, A. M. (2014). "Quantitative, Qualitative & Combined Research Methods". prenadamedia group.
Article Sidebar
Product Innovation,
Business Performance
Main Article Content
Abstract
This study aims to determine the effect of entrepreneurial product innovation on business performance in the brown sugar micro food industry in the district of Bonto Bahari, Bulukumba Regency. This study uses a quantitative approach to the type of descriptive research with a population of 30 respondents and the sample in this study as many as 30 respondents. Data collection techniques used through observation, questionnaires (questionnaire), and documentation. The data obtained from the research results were processed using data analysis and using the SPSS software application consisting of descriptive analysis techniques and inferential statistical analysis. The results of the research that can show that the indicators for each of the variables used are in the entrepreneurial product innovation variable showing that the indicators used in this study are in the good category. As for the indicators on the business performance variable, it shows in the very good category. Based on the results of the inferential analysis, it was obtained that the person correlation was 0.939, which means that there is a very strong relationship between the two variables. So it can be concluded that there is a significant influence between Entrepreneurial Product Innovation on Business Performance in the Brown Sugar Food Micro Industry in Bonto Bahari District, Bulukumba Regency.
Downloads
Article Details
References
Elviana Niken Kumalasari, Y. S. P. (2016). Analysis of the effect of product innovation and entrepreneurship on marketing strategies in building business performance (study of teak wood craftsmen in Blora).
Ferdinand T., A. (2011). Marketing Management: A Strategic Approach.
Hidayat. (2013). Making coconut sugar is done by traditional craftsmen on a small scale using simple tools.
Keller, K. and. (2014). Marketing Management (13th ed.). Erlangga.
Killa, M. F. (2014). Effect of Entrepreneurial Innovativeness Orientation, Product Innovation, and Value Co-Creation on Marketing Performance. Research in Marketing, 2 (3), 198–204.
Kotler, P. A. G. A. (2018). Principle Of Marketing (17th ed.). Pearson Education Limited.
Makmur, R. T. (2015). Innovation & Human Creativity In Administration And Management. Refika Aditama.
Rivai, V. and B. (2005). Performance Appraisal: The Right System To Assess Employee Performance And Improve Company Competitiveness. Rajagrafindo Persada.
Soegoto, E. S. (2009). Entrpreneurship: Becoming an Outstanding Businessman. Elex Media.
Sugiyono. (2012). Memahami Penelitian. Alfabeta.
Sugiyono. (2014). Administrative Research Methods Equipped with R&S Methods. Alphabet.
Suhardiyono. (2014). Red Coconut is to evaporate the water in the sap to a certain thickness, then the thick sap is molded using a mold.
Taufiqi, M. (2016). The Effect of Store Atmosphere on Unplanned Purchases and Female Consumer Satisfaction at Matahari Department Store Jember.
Yusuf, A. M. (2014). "Quantitative, Qualitative & Combined Research Methods". prenadamedia group.