ASDI SUPRIANTO; HASNAWI HARIS; ARIS BAHARUDDIN; HAEDAR AKIB; CUDAI NUR. The Influence of Brand Image on The Purchase Decision of Eiger Products Study of Students of The Faculty Of Social Sciences & Law Universitas Negeri Makassar. Business Research and Administration Innovation, [S. l.], v. 2, n. 2, p. 63–73, 2025. DOI: 10.32457/brain.v2i2.38. Disponível em: https://brainjournalpublisher.com/index.php/BRAIN/article/view/38. Acesso em: 22 oct. 2026.