MEGA YULIARSIH, Mega Yuliarsih; HAEDAR AKIB; YUSI IRENSI SEPPA; SITI SYARIFAH WAFIQAH WARDAH; ALIFIA AINUN RIZKY. The Influence of Online Customer Reviews and Content Marketing on Scarlett Whitening’s Purchase Decision on Tiktok Users in Makassar City. Business Research and Administration Innovation, [S. l.], v. 2, n. 3, p. 112–120, 2025. DOI: 10.32457/brain.v2i3.42. Disponível em: https://brainjournalpublisher.com/index.php/BRAIN/article/view/42. Acesso em: 22 oct. 2026.