M. Rezky Fitra Arfiyanto, Aris Baharuddin, Sulmiah, Andi Muhammad Rivai, and Jamaluddin. 2025. “The Effect of Service Features and Ease of Mobile Banking on Customer Loyalty at PT. Regional Development Bank of South Sulawesi and West Sulawesi”. Business Research and Administration Innovation 2 (2):74-80. https://doi.org/10.32457/brain.v2i2.39.