The Effect Of Service Quality And Price On Purchasing Decisions At Id Express Tamalate Makassar Branch

Authors

  • Emy Safitri Emy Safitri Universitas negeri Makassar
  • Aslinda Universitas Negeri Makassar
  • Maya Kasmita Universitas Negeri Makassar
  • Risma Niswaty Universitas Negeri Makassar
  • syarifuddin Universitas Negeri Makassar

DOI:

https://doi.org/10.32457/brain.v3i1.56

Keywords:

Quality of Service, Price, Purchase decision

Abstract

This study aims to determine the effect of service quality and price on purchasing decisions at the ID Express Tamalate Makassar branch. Respondents in this study were users of ID Express services, Tamalate Makassar Branch, with a total sample of 100 respondents. The sampling technique used purposive sampling technique with data collection using a questionnaire. The data obtained were processed using SPSS 25, which consisted of validity and reliability tests on research instruments, classical assumption tests, multiple linear regression analysis and hypothesis testing. The results showed that the service quality variable had a positive and significant partial effect on purchasing decisions at ID Express, Tamalate Makassar Branch. The price variable has a partially positive and significant effect on purchasing decisions at ID Express, Tamalate Makassar Branch. The variables of service quality and price simultaneously have a positive and significant effect on purchasing decisions at ID Express, Tamalate Makassar Branch. This was proven based on the Correlation Test, T Test, F Test, and the Coefficient of Determination Test on the data obtained.

Downloads

Download data is not yet available.

References

Akib, H., Guntur, M., & Salam, R. (2016). civitas academic perception of “Blissful Services” for recipient postgraduate program state university of makassar, indonesia. International Conference on Public Organization VI (ICONPO VI), 340–350. https://search.proquest.com/openview/f503428d8635ef806b4099568a5adefb/1?pq-origsite=gscholar&cbl=28224

Atmadjati, O. A., & Mm, S. E. (2013). “ Layanan prima terkini .”

heri diyan kurniawan. (2018). pengaruh harga, kualitas pelayanan dan lokasi terhadap keputusan pembelian. Ekobis, 1(4), 73–82. https://www.neliti.com/id/publications/300123/pengaruh-harga-kualitas-pelayanan-dan-lokasi-terhadap-keputusan-pembelian

Indrasari, M. (2019). Pemasaran dan Kepuasan Pelanggan. Unitomo Press.

Kumbara, V. B. (2021). Determinasi Nilai Pelanggan Dan Keputusan Pembelian: Analisis Kualitas Produk, Desain Produk Dan Endorse. Jurnal Ilmu Manajemen Terapan, 2(5), 604–630.

Lisnawati.s. (2017). Pengaruh harga dan kualitas pelayanan terhadap loyalitas pelanggan pada PT. Jalur Nugraha Ekakulir (JNE) di Kota Makassar. Skripsi, 16–31.

Luqma Zunira, C. (2023). Review ID Express 2023 : Layanan, Kelebihan & Kekurangan. AhliNesia.Com. https://ahlinesia.com/review-id-express/#Jenis_Layanan_Pengiriman

Maimuna, S., & Putri, Y. D. (2022). Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Jasa ID Express Kota Lhokseumawe. Visioner, 11(September), 79–85.

Nazelina, M., & Novitasari, D. dkk. (2020). THE EFFECT OF BRAND IMAGE , PRICE AND SERVICE QUALITY ON CONSUMER DECISIONS. 1(3), 135–147. https://doi.org/hhtps://doi.org/10.7777/jiemar.v1i2

Nopita. (2016). Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga terhadap Keputusan Pembelian seragam sekolah (studi pada toko maju bandar lampung). SKRIPSI.

Pragosep, I. A., & Laksana, K. D. (2022). Pengaruh Kualitas Pelayanan dan Harga terhadap Keputusan Pembelian pada Idexpress Surabaya. 6, 13928–13936. https://www.jptam.org/index.php/jptam/article/download/4645/3922

Rachman, D. A. (2017). Pengaruh Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian (Studi Kasus Pada Rumah Makan Wajan Mas Kudus). Diponegoro Journal of Social and Political Science, 1–8. http://ejournal-s1.undip.ac.id/index.php/

Sugiyono. (2019). Statistika Untuk Penelitian. Alfabeta.

Sugiyono, P. D. (2016). metode penelitian kuantitatif , kualitatif, dan R&D (23rd ed.). ALFABETA, CV.

Wifky Muharam & Euis Soliha, 2017. (2017). Keputusan Pembelian Konsumen Honda Mobilio. Kualitas Produk, Citra Merek, Persepsi Harga Dan Keputusan Pembelian Konsumen Honda Mobilio, 2014, 755–762. file:///C:/Users/Lenovo/Downloads/5100-Article Text-3571-1-10-20170816.pdf

Downloads

Published

2025-04-20

How to Cite

Emy Safitri, E. S., Aslinda, Maya Kasmita, Risma Niswaty, & syarifuddin. (2025). The Effect Of Service Quality And Price On Purchasing Decisions At Id Express Tamalate Makassar Branch. Business Research and Administration Innovation, 3(1), 158–165. https://doi.org/10.32457/brain.v3i1.56

Issue

Vol. 3 No. 1 (2026): BRAIN - APRIL

Section

Articles