All articles published in Business Research and Administration Innovation (BRAIN) are licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0). This allows for the broadest possible dissemination of scholarly work, ensuring that articles are freely available to the global academic community and beyond.

Under the CC BY 4.0 license:

1. Authors Retain Copyright: Authors retain the copyright to their work and grant BRAIN the right to publish the article under a Creative Commons Attribution License.

2. Permitted Uses: Readers are free to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material for any purpose, even commercially) the published articles, provided they give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

3. Attribution Requirement: Proper attribution to the original source is required, including a citation of the author(s), title, journal name, volume, issue, page numbers, and a link to the article's original DOI.

4. No Additional Restrictions: No additional restrictions — such as non-commercial, share-alike, or no-derivative clauses — are applied to the use of articles under the CC BY 4.0 license, unless explicitly stated by the authors.

Ethical Considerations:

BRAIN adheres to ethical standards in scholarly publishing, including transparency, fairness, and integrity. We follow established guidelines and best practices to ensure the quality and reliability of published content.